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SEO Consulting We provide SEO consulting services, which means that we help get your site, ranked on the major search engines. For this we visit your site and provide a report on what has to be done to see that your site ranks. Both on page and off page factors are modified to make each page search engine friendly. Search Engine Genie Provides Professional search engine optimization and SEO consulting for all type of projects. Keyword research using wordtracker, Overture and google adwords One of the basic steps in search engine optimization is keyword research. Here competitive keywords relating to the site and unique to your domain are found.. Keyword research is done to maximize the impact of search engine optimization. When the site ranks well more and more relevant customers come to the site leading to an increase in conversions and hence income for the site. The accurate identification and careful selection of these important keywords and key phrases can literally make or break any web site or online business. Guaranteed Placements We guarantee you that we will place you on top for your competitive keywords in major search engines like Google. This will bring targeted traffic to your site and increase the overall sales for your site. A better placement than your competitors ensures that you have an edge over them. Link Popularity Building Link Popularity refers to the number of links pointing to your site, from other sites on the web. There are other terms in Link popularity, Some of them are Link building, In Bound Links (IBLs) etc The Search Engines consider your site important and rank it higher if several other sites link to your site. There are two types of links you can establish on the web. One type is to trade links (Link Exchange), where you give a link from the links Page on your site to the partner sites. The second method is to establish ‘only-incoming' links also called ‘one-way links' or ‘Non-Reciprocal links”. One way are links established on the other websites where you do not need to link back to them, There are several ways of developing Inbound links, a) Submitting to Free Directories, In link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site. We provide reciprocal link building services to increase the link popularity of your site. We also maintain a list of all our partner sites and check that they maintain the links. There are some sites, which delete the links after their links have been placed on your site. We ensure that this doesn’t happen. We see to it that your site has links to relevant sites. Using customized software like our automated crawlers we ensure that the partner sites maintain your links without deleting it. This method is the cheapest way to establish several hundred links to your website. Comprehensive Monthly Ranking Reports Search Engine Genie keeps you up-to-date with all that is happening between your site and search engines. In the ranking reports that we provide every month, we inform you about any changes that have to be made on your site, its current ranking and reasons for any changes in the ranking. Keywords Optimization (No. of words targeted minimum) The first job of any search engine optimization company is to find the relevant keywords. The next step is to optimize these keywords. The keywords should be relevant to the site as well as being unique from the keywords of your competitors. We will be optimizing keywords present in the HTML title tag, body elements to make the site is keyword rich which is again a very important part of search engine optimization (SEO). We do semantic analysis by an expert to make sure that the document is best for the latest search engine algorithms. Extensive Competitive Analysis for better search engine ranking performance Technical Support Our team of experts is always around to ensure that you get all the technical support you want –be it initially or while we are maintaining your website for you. We provide phone support, email support, voice chat, etc. If you experience any technical difficulties just mail us and we assure you that you will receive a reply within 3 hours. This facility is available to you 24 hours a day 7 hours a week. 24/7 Phone support and online support Our search engine optimization (SEO) professionals are dedicated to offer you the very best support through live chat, mail and by phone to assist you with any questions or concerns you might have at any time of the day. This facility is available to you 24 hours a day 7 hours a week. Spell Checking Search engine genie offers you the additional service of spell checking the contents of your website. Websites, which are grammatically perfect, are better ranked than sites that have a lot of errors and spelling mistakes. Hence we ensure that your site is perfect when it comes to spelling and grammar. We also see that any additional drafts, re-phrasing, etc. that we do are equally perfect. Search Engines are moving more and more towards semantic algorithms so Spell checking is an important feature for any site SEO Copywriting SEO copywriting is rewriting the text on your site in such a way that it becomes search engine friendly while remaining appealing to the surfer. We also write best readable search engine friendly copies to bring relevancy to the site, Search engine genie copy writes your site contents in such a manner that search engines rank your page highly. Keywords relevant to your site are optimized so that your site ranks high when search engines crawl your site. We direct targeted traffic to your site, ensure that they are provided with the specific information and hence increase sales for you. Our copywriting services include modifying your site, headings, HTML text, layout, design and even images where needed. Image Optimization Image optimization is significant when it comes to search engine optimization. However they can be optimized to get your site ranked high. Search engine genie uses the “alt attribute” or “alternate text” for an image. Using this attribute make search engines rank your site higher. This is also useful to improve the usefulness of your document for people having text only browsers as 2-3 words describe the image they are unable to see. Creation of Meta information (title, description, keywords) Meta information is used to provide additional information about HTML documents so that the search engine crawlers are able to index the information more accurately. The Meta tag has three possible attributes content, http-equiv, and name. There are 3 important types of Meta tags as far as search engine optimization is concerned: Title tag- Title tag is not a Meta tag. However title tags play a vital role in your site’s rankings. It is these words or phrase that appear as the title of your page in the hyperlink listings on the search engine results. Hence Search engine genie gives a lot of importance in the creation of title tags. We include the most relevant and specific keywords or key phrases in the title tag that describe the contents of the page aptly. Hand Submission to Dmoz directory Dmoz directory is the biggest directory on the web and an inclusion in the Dmoz directory is very valuable to any site. Search engine genie realizes the importance of this and hence provides the service of hand submission to dmoz directory. We realize that 1 link in the Dmoz directory is worth a 1000 other links. There are many sites out there which Uses Dmoz Dump also called the dmoz directory data to create their own directories, So the sites which uses dmoz dump will have an extra listing for every site which used dmoz data. Dmoz title and description optimization and submission Dmoz is the ultimate directory of the web, they power the google directory and 1000s of smaller directories, Search Engines feel dmoz listing is an expert listing for a site, An expert document is a collection of links without any affiliate links in it, Dmoz is one such directory since it is edited by human editors who check each and every site carefully with lots of patience, They take all precautions to avoid spam sites and this makes Dmoz the best directory for all search engines, A listing in dmoz is a vital boost for all sites, We do hand submission to dmoz directory optimizing the title and description, A inclusion in Dmoz depends on the editor of the category, If the category is an active category the editor will edit the category often and add new sites or else if the category editor is not active it takes a lot more time for site inclusion, We don’t guarantee a inclusion in dmoz since it is not in our hands but we do the submission with perfect title and description according the Dmoz guide lines. Website Usability Analysis by Usability and copyediting expert The usability of a website is considered to be very low when the navigator is unable to find the information he is looking for. When this happens you are losing business and customers. Search engine genie’s usability analysis ensures that your site is easily navigated, best for all type of users which in turn provides the best ROI. Creation of robots file A robots file is a file on a website in the root directory which determines which search engines have access to which pages within a website. Search engine genie understands the need for robots file because search engines can’t crawl your sites without robots file. Hence we pay a lot of importance to the proper creation of robots file. Resubmission of sites to certain search engines if necessary Certain search engines are not too active in crawling sites, They some times drop sites which are pretty old in their database, For these type of smaller search engines resubmission becomes necessary, We resubmit to these search engines so that the site stays fresh in their index. Submission to important paid inclusion directories MOD_Rewrite / URL rewrite for Dynamic sites for better search engine crawling Search Engines are not too comfortable with dynamic URLs, Especially URLs with multiple query strings are difficult to understand by the search engines, For this we use a technique called Mod_rewrite to rewrite the URLs to make it search engine friendly, This service applies for dynamic sites, especially sites which deal with lots of products and complex transactions. Buying text link advertisements from relevant sites to increase the link popularity of the site Today search engines consider anchor text in inbound links from established relevant sites a major part in the ranking algorithm, Good relevant anchor text will bring targeted traffic as well as good exposure to visiting search engines, Search Engines are moving more towards link algorithms and we make sure that we are upto the mark by placing the links on good targeted sites, This service is a bit costly and applies to only higher plans. Signed up contract for half yearly or yearly placements We provided signed up contracts for long time search engine placements, We will make sure that we never do any bad practices and the documents will be signed by our CEO. Website Load time checking with customized tools Search Engines are just like any other good browsers, Some sites wont perform well if they don’t load will to the search engines, Search Engines don’t like sites which takes a lot of time to load and they sometimes ignore those type of sites and place them a lot lower than fast loading sites in their index, So good loading time is mandatory for sites, We make sure we do good image optimization and other high density stuff and make sure the site loads very fast for all search engine crawlers. Search engine submission by hand to all the major search engines Not all search engines find sites by links, There are many smaller search engines which need manual submissions to get the sites included, Though these search engines provide small amount of traffic those traffic is sometimes highly targeted, We at search engine genie make sure we submit the site by hand to all major search engines which don’t use link crawlers to find sites. Site map for better crawling of your site Sitemap is necessary for sites which are pretty large and for sites which don’t have proper crawling capabilities, There are some sites which have their menu in scripts or mouse over or flash etc, Search Engines don’t like these stuff they like straight forward text links or image links for better crawling, We at search engine genie make sure we have proper text links to all the important pages of the site Via anchor text to make the site best crawl able. Search Engine Algorithm Updates Search Engines are not the same everyday, They keep changing their algorithm to stand the tough competitive market, Search Market is very competitive and there are 100s of new search engines coming out everyday, To keep up to this trend search engines update their ranking algorithm to find the most relevant document for the query, Google the No.1 search engine is known to do update minor changes to their algorithm at least 10 times per month, We at search engine genie have dedicated algorithm experts to analyze changes in the algorithm and do changes to the pages accordingly. Guaranteed Website Inclusion into Google Search Engine We guarantee inclusion into the No.1 search engine Google, Today most of the search users are google users, we will make sure your site is not involved in any bad ethics and is perfectly placed in the google search engine results. 100% Guaranteed Uptime during site Modifications We guarantee 100% uptime of site during all modifications done by us to your site, We have worked with large ecommerce sites with 1000s of unique visitors per day and we have made it sure we don’t do any mess up with the site, We take all precautions during modifications and we also make sure we have latest copy in all our systems. Multiple CD Burned backups of Optimized pages and site We take multiple backups of all sites we are optimizing, we store the backups in high quality Cds to make sure they are preserved. Yahoo Directory Inclusion Website Analysis Search Engine Genie is currently offering a website analysis as part of the website marketing campaign to determine the sites capabilities for search engine optimization and PPC services, we do in-depth website analysis and provide a detailed report on what has to be done to the site, We will then implement all the changes needed to the site. HTML Validation CheckingWe do HTML validation for sites which needs it, There are some sites which are coded badly and it is a big block for visiting crawlers we recode those pages and make then search engine friendly. Browser Compatibility checking Search Engine optimization is not all about building sites for search engines, Users should be an important consideration when optimizing a site, We check the site in all the available browsers like Opera, Internet Explorer, Firefox, Neoplanet browser, AOL Browser, Netscape Browser etc, A wider list of browsers we perform testing is listed here (www.browserlist.browser.org) Hand submission to more than 52 free inclusion directories Link building is a vital part all search engine optimization, Relevant links from sites always matter and will continue to matter more, Directories play a vital role is holding quality links, Search engines always consider links from directories as a good vote for a site, Not all links are created equal there are places where some links are given a little bit more value, For example a link from dmoz or yahoo directory is well valued than a link from some junk new directory, So links are very important, There are around 52 directories we know of and we make sure your site is submitted to all those directories, Most of the hand submission to these directories are subject to manual review and an inclusion depends on when the directory volunteer reviewer reviews the site and adds it to their directory. Extensive Log file analysis Log file analysis is very important to check the click through from search engines, Also we can analyze which page visitors take through your site, which page they land coming from a referral like search engine and which pages they view in their visit to the site, Also it is possible to check which keywords convert well from a search engine, It is important converting keywords are given more priority, Also log files reveals which pages get more traffic and what type of traffic the page gets, For example a non commercial phrase ranking might bring a lot of traffic but less conversion, but a commercial keyword phrase ranking brings lesser traffic but high ROI, Re-optimization of site To make sure your site is upto date with the ever changing search engine algorithms, it is important that we constantly tweak certain page so that we rank for the necessary keywords, this in one important reason why SEO is a long term commitment. Reciprocal link building Reciprocal link building is a valued and economic way of building links to a site, These links are long standing relevant and highly useful for both your users as well as search engines, Search engines treat sites with quality outbound links as quality Hubs ( Hub Definition: An hub is a collection of outgoing links from a site ) . We will make sure we exchange links for you only from relevant sites, We will monitor all link partner sites weekly and make sure your site are never removed from their site, We also check that the link partner doesn’t do anything shady to hide your reciprocal links, Some of the known methods people use to hide reciprocal links are using Javascript for outbound links - we remove the reciprocal link if the site does this since search engine are still not sophisticated enough to follow Javascript links, Preventing the links pages from being crawled by search engines in the robots file, We check all reciprocal link partners' robots.txt file to make sure they dont do anything shady,using Jump.php, out.php scripts and use 302 redirect to link to the targeted site, we dont exchange links with these type of sites since some of those type of links are not followed by search engines and some of those links can cause wrong duplicate version of the targeted page which might cause the main site to drop from the index due to duplicate content issue, We don’t do reciprocal link exchange with sites which link to illegal sites, gambling, pharmacy etc, We don’t do link exchange with sites with more than 50 links per page, We don’t do link exchange with pages that are crawled by google search engine, Google/yahoo/MSN all combined has launched a new tag the rel="nofollow" tag, If this tag is added to the html in this format, Visit my <a href="http://www.example.com/" rel="nofollow">any anchor text</a> Any link with this tag will indicate to a search engine crawler it is not necessarily approved by the links page and shouldn’t be followed by the crawler nor contribute weight for ranking. We dont do reciprocal links with sites that uses this attribute, we are strict on this issue and if we see a site doing this and doing unjustice to their link partners we will mail all link partner sites and notify them, Froogle feeds for shopping sites ( Optional only for ecommerce sites and extra price will be charged ) Bizrate feed for shopping sites ( Optional only for ecommerce sites and extra price will be charged ) Yahoo Shopping Feeds ( Optional only for ecommerce sites and extra price will be charged ) Dealtime.com Data feed Optimization ( Optional only for ecommerce sites and extra price will be charged ) Eopinion Data feed Optimization ( Optional only for ecommerce sites and extra price will be charged )
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